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The web page states the following, "Custom florist websites without a bank-breaking bill." We viewed that the web page stated " Are you an independent florist? Are you with a wire service? Do you want to sell your own products or not? Or are you somewhere in between? A few simple clicks of the calculator will let you know what your invoice will look like." It also said " No hidden fees for you or your customer. Take a few seconds and do the math. It could add up to increased profit. Built with your shop in mind. Your Shop Your Products Our Team Success." The header had flower shop website as the highest ranking search term. This keyword is followed by florist website, florist web site design, and website for florists which isn't as urgent as flower shop website. The other words they uses is ecommerce for florist florist SEO. flower shop SEO is included and could not be understood by web crawlers.